Case study

IMMA Collective

Lilli had been writing her own copy for IMMA Collective for so long that she couldn't see what wasn't working anymore. The website wasn't connecting emotionally with the impact-driven freelancers she wanted to reach.

Lilli had a clear vision for IMMA Collective...

Lilli had a clear vision for IMMA Collective...

Lilli had a clear vision for IMMA Collective...

To help freelancers build resilient careers, but she had lost perspective on her own website. She needed someone who could see what she couldn't.

I helped her reshape the copy across her website and email sequence, making it speak more emotionally to her audience. The transformation showed up in how people responded.

Lilli started getting messages saying, "I feel like you're in my head." The website copy finally matched the vision she'd been building.

Lilli Graf

Founder at IMMA Collective

Working with Isabelle was an absolute gift. She supported IMMA Collective in bringing clarity not just to our website, but to the entire flow including the email sequence that follows. When you’ve been writing your own copy for a long time, it’s easy to get stuck in the weeds and lose perspective. Isabelle came in, absorbed a huge amount of information in a short time, and helped shape it into language that really makes people feel seen and understood. That’s the magic, when you start getting messages from people saying, “I feel like you’re in my head,” you know it’s working. Beyond writing, Isabelle brought the structure and focus I needed to navigate the murky middle and move forward with clarity. Her perspective was incredibly valuable, and I’d recommend her to anyone trying to bring their message or idea to life.

Lilli Graf

Founder at IMMA Collective

Working with Isabelle was an absolute gift. She supported IMMA Collective in bringing clarity not just to our website, but to the entire flow including the email sequence that follows. When you’ve been writing your own copy for a long time, it’s easy to get stuck in the weeds and lose perspective. Isabelle came in, absorbed a huge amount of information in a short time, and helped shape it into language that really makes people feel seen and understood. That’s the magic, when you start getting messages from people saying, “I feel like you’re in my head,” you know it’s working. Beyond writing, Isabelle brought the structure and focus I needed to navigate the murky middle and move forward with clarity. Her perspective was incredibly valuable, and I’d recommend her to anyone trying to bring their message or idea to life.

Lilli Graf

Founder at IMMA Collective

Working with Isabelle was an absolute gift. She supported IMMA Collective in bringing clarity not just to our website, but to the entire flow including the email sequence that follows. When you’ve been writing your own copy for a long time, it’s easy to get stuck in the weeds and lose perspective. Isabelle came in, absorbed a huge amount of information in a short time, and helped shape it into language that really makes people feel seen and understood. That’s the magic, when you start getting messages from people saying, “I feel like you’re in my head,” you know it’s working. Beyond writing, Isabelle brought the structure and focus I needed to navigate the murky middle and move forward with clarity. Her perspective was incredibly valuable, and I’d recommend her to anyone trying to bring their message or idea to life.

After working together:

After working together:

After working together:

Before working together:

Before working together:

Before working together: