Case study

GrowRoom

GrowRoom helps sustainability brands grow online, but their website copy was doing the opposite. Technical jargon was turning away the business owners they wanted to reach.

As GrowRoom grew, their website copy hadn't kept pace...

As GrowRoom grew, their website copy hadn't kept pace...

As GrowRoom grew, their website copy hadn't kept pace...

The copy was technical when it needed to be approachable, and it wasn't speaking directly to the responsible business owners they wanted to work with. They'd been writing for themselves and their industry peers, not their actual clients. The copy across their site was misaligned and turning away the exact people they were trying to attract.

I rewrote their website copy with their real audience in mind, and the shift was immediate. Copy that finally sounded like GrowRoom whilst actually connecting with the people they wanted to reach.

Will Bourne

Co-Founder at GrowRoom

Prior to working with Isabelle, our website copy failed to resonate with our target audience. The text relied too heavily on technical jargon without enough explanation for the average reader. Isabelle helped transform our website copy to be more engaging and relatable. By focusing on clarity and approachability, she crafted copy that speaks directly to our customers in a friendly, understandable way. The new website copy establishes a personal connection through its conversational tone and easily digestible explanations. We appreciate Isabelle's flexibility and reliability throughout the content development process. She took the time to understand our goals and identify gaps in our existing copy. The end result is website copy that represents our brand personality while keeping our audience in mind.

Will Bourne

Co-Founder at GrowRoom

Prior to working with Isabelle, our website copy failed to resonate with our target audience. The text relied too heavily on technical jargon without enough explanation for the average reader. Isabelle helped transform our website copy to be more engaging and relatable. By focusing on clarity and approachability, she crafted copy that speaks directly to our customers in a friendly, understandable way. The new website copy establishes a personal connection through its conversational tone and easily digestible explanations. We appreciate Isabelle's flexibility and reliability throughout the content development process. She took the time to understand our goals and identify gaps in our existing copy. The end result is website copy that represents our brand personality while keeping our audience in mind.

Will Bourne

Co-Founder at GrowRoom

Prior to working with Isabelle, our website copy failed to resonate with our target audience. The text relied too heavily on technical jargon without enough explanation for the average reader. Isabelle helped transform our website copy to be more engaging and relatable. By focusing on clarity and approachability, she crafted copy that speaks directly to our customers in a friendly, understandable way. The new website copy establishes a personal connection through its conversational tone and easily digestible explanations. We appreciate Isabelle's flexibility and reliability throughout the content development process. She took the time to understand our goals and identify gaps in our existing copy. The end result is website copy that represents our brand personality while keeping our audience in mind.

After working together:

After working together:

After working together: