Case study
Callirius
Callirius launched with no digital footprint. As a new marketplace in carbon markets, they needed website copy that built credibility without falling into the empty messaging that plagues the industry.
The five co-founders had expertise in finance, not communication...
The five co-founders had expertise in finance, not communication...
The five co-founders had expertise in finance, not communication...
They knew carbon markets needed clear, accessible copy that avoided buzzwords, but couldn't get there themselves.
I worked with them to translate their expertise into language a general audience could understand, whilst maintaining credibility in a complex industry.
The result was a clean, minimalistic website that resonated with their brand and vision giving them the presence they needed to move forward with fundraising and partnerships.
They knew carbon markets needed clear, accessible copy that avoided buzzwords, but couldn't get there themselves.
I worked with them to translate their expertise into language a general audience could understand, whilst maintaining credibility in a complex industry.
The result was a clean, minimalistic website that resonated with their brand and vision giving them the presence they needed to move forward with fundraising and partnerships.
Marina Herías-Sáenz
COO at Callirius
When we started working with Isabelle, we had no digital footprint as we really lacked the expertise in branding and communication. We had no visibility to potential clients and partners that were key to building our credibility and traction as a new venture. Carbon credits are a complex industry that requires clear and accessible communication for the general public to dive into and drive climate action forward. For us it was important to avoid buzzwords and empty messages. Isabelle helped us enormously in starting to define our brand and identity by co-developing with us our first website prototype—and in particular the wording included in it. With her help we launched a fully-fledged website that resonated with our brand, identity and vision.
Marina Herías-Sáenz
COO at Callirius
When we started working with Isabelle, we had no digital footprint as we really lacked the expertise in branding and communication. We had no visibility to potential clients and partners that were key to building our credibility and traction as a new venture. Carbon credits are a complex industry that requires clear and accessible communication for the general public to dive into and drive climate action forward. For us it was important to avoid buzzwords and empty messages. Isabelle helped us enormously in starting to define our brand and identity by co-developing with us our first website prototype—and in particular the wording included in it. With her help we launched a fully-fledged website that resonated with our brand, identity and vision.
Marina Herías-Sáenz
COO at Callirius
When we started working with Isabelle, we had no digital footprint as we really lacked the expertise in branding and communication. We had no visibility to potential clients and partners that were key to building our credibility and traction as a new venture. Carbon credits are a complex industry that requires clear and accessible communication for the general public to dive into and drive climate action forward. For us it was important to avoid buzzwords and empty messages. Isabelle helped us enormously in starting to define our brand and identity by co-developing with us our first website prototype—and in particular the wording included in it. With her help we launched a fully-fledged website that resonated with our brand, identity and vision.
After working together:
After working together:
After working together:
