BRAND VOICE & MESSAGING STRATEGY DEVELOPMENT FOR STARTUPS
You deserves a message as powerful as your mission
Let’s develop a messaging strategy that:
Eliminates the guesswork in every piece of content you create
Speaks directly to what your customers actually need to hear
Becomes the single source of truth that simplifies all your communications
You've done the hard part: solving a real market challenge
..Yet here you are, struggling.
Struggling to find the right message.
Struggling to know what to say.
Struggling to know how to say it.
It’s not just you, either.
Everyone in your industry blends together, recycling empty phrases about innovation and disruption. Articulating your meaningful work feels nearly impossible.
You stare at your website copy and feel that disconnect.. Your social posts make you wince. Every piece of content leaves you wondering: Will these words move your people to action?
So you've tried to fix this yourself.
Late-night Googling sessions led you to cobble together a tone of voice document. You followed all the standard advice: Pick three adjectives. Write some dos and don'ts. Add example sentences.
The result? Vague descriptors that mean nothing in practice.
…"Friendly but professional."
…"Approachable yet authoritative."
…"Bold and human."
Words so generic they could sell anything from software to socks—not your carefully developed offering.
Your DIY guide misses what customers need to hear. It's built on gut feelings and clichés—not real insights. There's no framework for addressing concerns, speaking to aspirations, or adapting to different decision stages. No voice of customer data informing your messaging.
No wonder your content isn't converting.
You're speaking a language you created in isolation instead of the one your customers are actually using to talk about their challenges.
When you're fighting for visibility, every watered-down message isn't just weak writing, it's a missed opportunity to capture attention in a noisy marketplace.
Yet, the problem isn't you. It's an industry treating messaging like a creative writing exercise instead of the strategic conversion tool it is.
You don't need another set of fluffy adjectives. You need a systematic framework that turns your unique offering into copy that converts, a document that becomes your organisation's ultimate source of truth…
“Isabelle’s questions made me think in ways I hadn't previously and the resulting messaging guidelines were spot on.”
- Helen Hill; Be The Future
Strong positioning → strong messaging → strong marketing
Marketing can be simple when you have the right foundation. How we'll define your brand voice and create your messaging strategy:
01. Onboarding
You'll complete a detailed questionnaire that helps me understand your business, your current positioning, and your goals.
02. Founder Interview (60 minutes)
We'll dive deep into your vision, your challenges, and what makes your offering unique.
03. Voice of Customer Research
I'll analyse your customer data, reviews, and feedback to uncover the exact language your ideal clients use.
04. Brand Voice & Narrative Workshop (3 hours)
Together, we'll define your positioning narrative and voice characteristics through an interactive, digital workshop.
05. Guidelines Development
I'll transform our collaborative work into a comprehensive document that codifies your messaging strategy in a practical, actionable format your entire team can implement.
06. Refinement, Approval & Final Delivery
You'll review the document and provide feedback, ensuring it perfectly captures your vision and voice.
This service creates the ultimate source of truth for your brand: the foundation you'll reference every time you talk to a customer, every time you write a piece of copy.
This isn't just another document that sits unused in your drive. This is your ultimate authoritative guide to your brand. You may even call it... your Brand Bible.
Let’s create your Brand Bible
For startups who need clarity on their messaging.
What you'll receive:
Your comprehensive Brand Bible—a complete messaging framework containing:
Who you're speaking to (Customer profile & journey map)
How your customers see you (Market understanding & brand perception)
Foundational messaging (One-liner, elevator pitch, sales narrative)
What you say (Strategic narrative & opinion bank)
How you say it (Brand voice & action guidelines)
Dedicated 30-day implementation support via email to help your team put your Brand Bible into action
This is a collaborative process–you'll have the final say on every element, ensuring your solution is communicated exactly as it should be.
Timeline: 3-4 weeks from kick-off to final delivery
Investment: Starting at £3,500*
*Cost varies based on research scope and organisation size
"We're a young organisation developing rapidly and finding our voice in the world. Isabelle helped us clarify exactly why we exist—something different from what we'd been communicating externally. The time spent thinking about our messaging was perfectly timed and has made our mission more compelling. We now feel more confident in our messaging, which has helped develop our reason for existing and shaped us into something more impactful and successful."
— Gavin Fernie-Jones; Re-Action
Are you making endless revisions rather than scaling your startup?
Does your marketing feel like guesswork, a mystical "spin the wheel, read the star chart" concept you can't quite figure out?
Or maybe you’re spending significant budget on copywriter revisions because their content just doesn't sound right—no matter how many rounds of edits you go through?
Investing hours every week editing your team's content—time you could be spending scaling your startup…
Content that lacks cohesion, sounding different across channels, team members, and campaigns because there's no single source of truth?
And your marketing decisions are based on feelings or "pure vibes" rather than real customer data and proven frameworks…
Whilst your team wastes valuable time second-guessing every piece of content and potential customers slip away because your message isn't cutting through the noise?
Imagine your entire team speaking with one powerful, conversion-focused voice…
Consistently communicating your vision across all channels.
And content creation becomes effortlessly efficient because team members produce on-brand messaging without a revision round in sight.
Your content converts better, speaking directly to customers' needs, aspirations, and decision-making processes.
And you share content with confidence, knowing it powerfully represents your mission and unique approach.
Every marketing dollar works harder, as targeted messaging means better ROI on all efforts.
And best of all, you reclaim hours of your week, as no more endless editing sessions or marketing strategy debates eat into your days,
If that wasn’t enough, your startup finally gets the attention it deserves, letting you scale faster than ever before.
Your message matters. Let's make it heard
The truth? Most startups are sitting on untapped potential, not because their solutions aren't remarkable, but because their messaging isn't.
When your Brand Bible is complete, you'll experience the transformation that happens when messaging becomes a strategic asset:
Marketing decisions become simpler when everyone knows exactly who you're talking to and what matters to them
Your opinion bank gives you endless content ideas that perfectly align with your brand stance
Team members who once struggled to write confidently now create compelling materials without constant oversight
Customer conversations shift from explaining what you do to discussing when you can start
Voice of customer data that eliminates guesswork, replacing subjective opinions with strategic certainty
You deserve better than confused messaging and missed opportunities.
Ready to convert more customers ?
Perfect timing. Here's what happens next:
I'll get back to you within 2 business days with some quick questions about your organisation and your messaging needs. No fluff, just the essentials I need to know if we're a good match.
If things look promising, we'll hop on a call to discuss your project in detail. We'll talk about your goals, timeline, and how I can help scale your impact.
You can start the conversation here.
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